Senior Label Management


CLICK HERE to apply to to be mentored by one of the mentors below


 Mentor Bio and Registration
Name: Liz Goodwin

Sorry No More Applications Being Accepted For Liz Goodwin

Job: General Manager @ Atlantic Records UK

Liz Goodwin took over as General Manager of Atlantic Records UK in April 2020. She is responsible for overseeing the long-term career strategy for Atlantic UK’s diverse roster of superstars and developing artists which includes Anne-Marie, Charli XCX, Clean Bandit, Ed Sheeran, Joel Corry, Mahalia, Maisie Peters &Fred Again. At the same time, she works closely with the Marketing, Digital, Creative, and PR teams to devise and deliver comprehensive, first-class campaigns. 

Liz started her music career as a Label Coordinator at ZTT Records in 2000, before moving to Polydor Records in 2001.  While at Polydor, Goodwin rose through the ranks, becoming Head of Marketing and then Head of Campaign Strategy. During this time, she was responsible for developing and overseeing the creative and marketing strategies for a range of artists including Lana Del Rey, for which she was instrumental in setting the approach and aesthetic tone for her first three albums. She also led the award-winning campaign for Elbow’s The Seldom Seen Kid, which sold over one million copies in the UK, as well as countless other campaigns for the likes of Eminem, Imagine Dragons, Lady Gaga, Shura, Snow Patrol, and more.

As UK Managing Director of Glassnote Entertainment since 2016, Goodwin led the company through campaigns for established and breaking artists, including Childish Gambino, Half Moon Run, Phoenix and Jade Bird.   She was named in Music Week’s Women in Music Roll of Honour in 2018.

Name: Akheim Allen

Sorry No More Applications Being Accepted For Akheim Allen

Job: Co Founder @ Peral Music

With over 10 years experience as a successful recording artist; 2x sold out headline shows, toured with the likes of N-Dubz, Dappy and Conor Maynard. Acquired A-List playlisting across TV and radio via MTV Base, BBC radio 1xtra, Kiss FM and Capital XTRA.

Throughout his artist career, he discovered, collaborated and recorded with talents early on in their careers such as Maleek Berry, Nana Rogues, Inflo, Diztorion, Dave East, Ari Lennox, Little Simz, Kojey Radical, Knuckz, Tion Wayne and more.

Akheim Allen eventually made the conscious decision to transition from being an artist to safeguarding, developing and managing careers through continual innovation, such as bridging the gap between the NFT space and music, hosting an event on the

Cryptovoxels metaverse with the likes of Riton, Pussy Riot, S1mba and Wax Motif in partnership with notable NFT company ‘BAD KIDS ALLEY’.

In the present day, Akheim Allen is a multifaceted music executive who previously worked at the illustrious Modest! Management, as a A&R manager – working across Mae Muller, Haze Da Martian, Donel and The Parisi Brothers.

In 2020 Akheim Allen founded his own company; Peral Music – consulting for aspiring record producer Quincy Tell’em ( M-Huncho, Young T and Bugsey, Headie One) who has gone on to have an illustrious career.

Akheim most recently discovered Young Chencs, another incredible producer, and is credited for playing an integral part in fostering the relationship between Young Chencs and Central Cee which has resulted in them collaboratively achieving over 200 million Spotify streams, 150 million Youtube views, A-list radio playlisting, 1x Gold Album and 1 x silver album, 1x silver single, 6 top 40 hits such as ‘6 for 6 , ‘Retail Therapy’ and Central Cee’s Daily Duppy freestyle which is currently the highest charting GRM Daily Duppy of all time.