In The Making

‘In The Making’ is an Artist Development Scheme founded by Ivor Novello Award winner, music producer and song writer, Cassell The Beatmaker.

Cassell and his team offer expert music industry support and guidance on all elements of a music artists career. We encourage, build self-esteem and self- belief, develop the artists career and give the artists knowledge on how to be successful in many ways to build their brand and treat their music as a business.

Here at In The Making it’s our mission to nurture new artists to help them achieve their vision of the type of musician they want to be.

We’re here to prove that as a new artist you can make it in the industry whether you’re signed or unsigned and to show that you can be just as successful without being manufactured into someone else’s mould or idea of you.

Founded by Cassell The Beatmaker who has produced and performed with some of the biggest names in the business, In The Making can help you make the most of your talent. This together with our online marketing team we can make sure your talent gets heard!

Not only do we help you become the best artist you can be, here at In The Making we teach you to become your very own business so you can achieve anything you put your mind to in the music industry.